PRIMARY
Example kit · Campus Connect Live · themed from the logo
Here's what we found.
A real example of what the extractor returns. Campus Connect Live ran through the same pipeline your brand would — every color, pairing, and social template you see here was generated from this one logo.
— THE PALETTE —
Five colors, extracted live.
Pulled from the logo in seconds, ready to paste into any tool.
SECONDARY
ACCENT
DARK
LIGHT
— TYPOGRAPHY —
Three pairings to try.
Each pairing links to its Google Fonts download — free to use forever.
HEADING
Oswald
Tip-off in ten.
BODY
Source Sans 3
Varsity-condensed display built for a scoreboard — paired with a broadcast-reliable body that reads cleanly on a show graphic, a press release, or a sponsor deck.
HEADING
Barlow Condensed
Going live now.
BODY
Inter
Ticker-tape condensed display over a modern modular body. Great for live-event creatives where the heading has to feel urgent and the body has to hold a sponsor line without shouting.
HEADING
Bebas Neue
Friday night lights.
BODY
Manrope
All-caps game-day head paired with a humanist body. The body still feels like a reporter wrote it, not a robot — ideal for long reads, newsletters, and sponsor copy that needs to breathe.
— THE MOOD —
What this brand feels like.
The personality that falls out of the palette and type — written in plain English so you can point designers at it.
MOOD STATEMENT
Friday-night-lights energy, turned up and tuned in — campus storytelling with broadcast swagger.
PERSONALITY
energetic
collegiate
bold
broadcast
community
loud
FEELS LIKE
The echo of a student section · stadium floodlights · a mic check that catches the back row · the rumble before tip-off
GOOD FOR
· Student broadcasts
· College sports coverage
· Campus podcasts
· Greek organizations
· University events
· Club media
— BRAND VOICE —
How to write as this brand.
Personality, tone, dos and don'ts, taglines, and an elevator pitch — hand this to a copywriter and they'll know what to do.
ELEVATOR PITCH
Campus Connect Live is the student section turned into a broadcast — Friday-night-lights energy, college sports coverage, and podcast storytelling built by students, for the people actually in the building.
TONE WORDS
energetic
collegiate
broadcast
loyal
loud
PERSONALITY
Writes like the sideline reporter who's two questions in — short, fast, already thinking about the next shot. Stats-fluent without the stats-book dryness. The headline always knows the score before you do.
DO
- Lead with the team or the moment
- Use sport-specific verbs ("tipped," "rolled," "taped")
- Drop time + venue in one line
- Keep chyrons and captions broadcast-tight
DON'T
- Don't bury the score or the call time
- Don't write "student-athletes" — they're just players
- Don't stack more than three stats in a row
- Don't break kayfabe in the headline — save nuance for the body
TAGLINE IDEAS
“Going live from the student section.”
“Friday night lights, wired in.”
“The game, called by the campus.”
— USAGE GUIDELINES —
Keep it consistent.
Rules and best practices for applying the brand across every surface.
LOGO
Clear space & placement
Minimum clear space equals the height of the C in "Campus". Keep it on flat Campus Crimson #BC1E2D or Program Cream #FFFAF0. Never outline, knock out, or drop over gradient photography.
COLOR
How to split the palette
Campus Crimson #BC1E2D owns the frame — use it for pillars, CTAs, and broadcast lower thirds. Varsity Gold #F5C433 is the accent only — never the body. Press-Box Burgundy #7A1520 holds hover and pressed states.
TYPOGRAPHY
Hierarchy rules
Oswald carries 48px+ broadcast headlines. Source Sans 3 handles body copy, captions, and UI. Bebas Neue is reserved for in-graphic tickers and gameday stats — never run it as body. Keep one display face per surface.
RULES
Do's & Don'ts
DO
- Rotate Crimson + Cream + Gold in a 60/30/10 split
- Give chyrons a full 2-second hold
- Keep logos tight to the safe area on broadcast feeds
DON'T
- Pair more than one display font per surface
- Center-stack the logo over gradient photography
- Use Gold as the body colour — always an accent
— SOCIAL TEMPLATES —
Ready-to-post, in your colors.
A vertical and a horizontal template — logo pre-placed, palette applied, type locked in. Drop your copy and post.
— BUSINESS CARD —
A card that matches the brand.
Generated in your palette, with a layout matched to the kind of work you do — pick "Broadcaster" or "Campus Media Lead" and the card adapts.
Broadcaster
Live calls, gameday coverage, postgame
Drag or press Enter to flip · ← → to swap creator types
CARD DESIGN
Two different layouts of the same card.
NAME ON CARD
Click the field to edit — the card updates live.
FONT PAIRING
Pick a pairing — the card updates live.
3.5″ × 2″ with 0.125″ bleed on all sides. Drag straight into Vistaprint.
— WEBSITE HERO —
Your logo as the headline.
A snapshot of how this brand could open a landing page — themed in its fonts and colors, ready to adapt.
Two snapshots of how this brand could open a landing page. The one you pick ships in the paid ZIP.
Use ← → arrow keys or click to switch between layouts.
Pick the font pairing for your website hero — the preview updates live.
A paid kit ships with two hero layouts — pick the one that fits the brand.
— YOUR TURN —
Run your logo through the same process.
Free preview in 30 seconds. $9.99 unlocks the full kit — colors, fonts, mood, social templates, business card, and a website template.
Try it with your logo →